EU AI Act — Article 50 guide
A practical summary of the transparency obligations for AI-generated and AI-modified media. This is a reference, not legal advice.
What Article 50 requires
Providers and deployers of AI systems that generate or manipulate image, audio or video content must disclose that the content is artificially generated or manipulated, in a clear and distinguishable way, at the latest at the time of first interaction or exposure.
Who is covered
Anyone publishing synthetic or AI-altered media to an audience in the EU — creators, agencies, brands, newsrooms and platforms — regardless of where the content was produced.
Deep fakes and public-interest content
Content that resembles real people, objects, places or events and could falsely appear authentic carries the strictest labelling duty. Text published to inform the public on matters of public interest is covered too.
Exemptions
Assistive editing that does not substantially alter input data, obviously artistic or satirical works (where disclosure may be lighter but must still exist), and content subject to law-enforcement exceptions.
What a compliant mark looks like
Clear, legible, persistent and hard to miss: plain wording such as 'AI GENERATED', high contrast against the underlying media, positioned where cropping and thumbnailing are unlikely to remove it.
How AISTAMP helps
AISTAMP burns a legible, standardised badge into the pixels of your export at full resolution, so the disclosure travels with the file across every platform and re-upload.